LONDON, UK, LOS ANGELES and NEW YORK, USA – The Women`s Tennis Association (WTA) has partnered with Wasserman, a global sports and entertainment company, to manage its commercial partnerships. Wasserman will be the sales agency for WTA Ventures, the WTA`s commercial division, with the goal of accelerating the organization`s growth. A key focus for Wasserman will be to secure a new Premier Partner for the WTA, handling all levels of sponsorships.
This partnership comes at a time of significant progress for the WTA, highlighted by the recent launch of a new brand identity designed to enhance its position in sports and entertainment. This new brand, along with the introduction of the Premier Partner sponsorship opportunity, is part of WTA Ventures` strategy to expand women`s professional tennis. This builds upon the WTA`s commercial revenue growth, which saw a 25% increase in 2024, setting a new record.
The WTA is a leading force in women`s professional sports, showcasing top athletes across six continents to a global audience exceeding one billion. With a 25% increase in social media followers last year, the WTA is the most-watched women`s sport globally and offers a valuable platform for brands. Beyond sports, the WTA aims to make a positive impact by inspiring future generations and supporting women`s health and empowerment initiatives worldwide.
Wasserman`s Rights Sales division will spearhead this partnership. Known for securing high-value commercial deals for major sports organizations, Wasserman`s recent successes include work with Formula 1, International Rugby, and Cricket. Their current partners include prominent names like the Los Angeles Lakers, New York Road Runners, British & Irish Lions, Netflix, and England & Wales Cricket Board.
Wasserman Rights Sales will collaborate with The Collective, Wasserman’s division focused on women`s impact, to identify and engage potential partners. The Collective already partners with Athletes Unlimited and the Netball Super League, and has consulted for WNBA, NWSL clubs, and the LPGA.
Marina Storti, CEO of WTA Ventures, said: “The WTA is the premier stage for women`s tennis, and with our fresh brand identity, we are committed to increasing our global impact. By leveraging Wasserman`s expertise, we aim to collaborate with partners who share our vision to promote the sport, celebrate our athletes, and expand the possibilities within sports.”
Chris Foy, Wasserman Executive Vice President and Managing Director, Rights Sales, North America, said: “Partnering with the WTA, a global leader in sports and entertainment, is a privilege. As the WTA enters an exciting new chapter, they have developed a fantastic platform for partners, and we are eager to present this opportunity to the global market.”
The Hologic WTA Tour, offering a record $221 million in prize money in 2024, is a global tour across six continents. The season concludes with the WTA Finals in November, recognizing the top singles and doubles players of the year.
