The Euroleague has achieved unprecedented success, breaking its own records for both spectator attendance and global viewership. Over the first 25 matchdays of the season, the competition garnered a massive 122.8 million viewers worldwide (including live and deferred broadcasts), marking an impressive 82% increase compared to the same period last season.
The surge in live viewership has been particularly strong in key international markets, highlighting the growing global appeal of the Euroleague. The Balkans region saw a remarkable 103% rise in viewership, while Italy and Israel experienced significant gains of 77% and 76%, respectively. France recorded a 23% increase, with Turkey and Spain showing progress of 16% and 10%. Germany maintained its cumulative audience despite having one fewer representative in the league.
While the Euroleague doesn’t release precise spectator numbers, preferring to cite percentage increases, it’s worth noting that France’s growth is likely attributed to platforms like La Chaîne L’Equipe, given reported issues with the Skweek platform.
The Euroleague’s social media ecosystem has also reached new heights, boasting a combined total of 47.1 million followers across the league and participating clubs. Official Euroleague platforms surpassed one billion video views, reaching an impressive 1.49 billion views during the regular season, with over 3 billion impressions generated.
This substantial growth is a continuation of a trend observed over the past five seasons. Since the 2021-22 season, the Euroleague’s official social media channels (Facebook, Instagram, TikTok, X, and YouTube) have consistently shown double-digit and triple-digit increases across all key performance indicators. Compared to the 2021-22 regular season, total reach has grown by 215% (+748,314,975 users), impressions have surged by 478% (+2,544,006,487), and video views have exploded by 1,067% (+1,367,139,270). Engagement has also seen a significant boost (+319%, or +57,595,385 interactions), and the overall follower base has expanded by 80% (+2,130,579 new subscribers).
Furthermore, regular season attendance at Euroleague games has set a new historical benchmark, with a total of 3,251,706 spectators filling the arenas, averaging 8,557 fans per game. This represents an increase of 232,652 fans compared to the previous season, a notable 8% progression.
This record attendance could have been even higher. Several clubs, including both Tel Aviv teams and Dubai, were compelled to relocate their home games during the season. These relocations often involved reduced capacity, games played without spectators, or behind closed doors due to external circumstances.
According to BasketNews calculations, Panathinaikos recorded the highest attendance to date, including playoffs, with an average of 18,548 spectators per game. They are followed by Crvena Zvezda (17,901) and Partizan (15,280). French teams ASVEL (7,537) ranked 11th, Paris (7,046) was 12th, and Monaco (4,464) came in 19th.
English Translation and Rephrasing:
The Euroleague is experiencing record-breaking success in terms of both fan attendance and global viewership. In the first 25 rounds of the season, the competition attracted a total of 122.8 million viewers worldwide (combining live and delayed broadcasts), a significant 82% increase from the same period last season. This growth in live viewership is particularly notable in crucial markets, underscoring the competition’s expanding international appeal. The Balkans saw a dramatic 103% rise in viewership, while Italy and Israel reported strong increases of 77% and 76% respectively. France experienced a 23% increase, with Turkey and Spain advancing by 16% and 10%. Germany managed to maintain its cumulative audience despite having one fewer team participating.
It’s important to note that the Euroleague does not disclose exact spectator figures, instead relying on percentage increases. It is assumed that France’s viewership growth was primarily driven by platforms like La Chaîne L’Equipe, especially considering reported technical difficulties with the Skweek platform.
For the first time in its history, the Euroleague’s social media presence has reached a cumulative total of 47.1 million followers, encompassing both the league’s official accounts and those of the participating clubs. The Euroleague’s official platforms have achieved over a billion video views, totaling an impressive 1.49 billion views for the regular season, accompanied by more than 3 billion impressions.
This robust growth aligns with the trends observed over the last five seasons. Since the 2021-22 season, the Euroleague’s official platforms (Facebook, Instagram, TikTok, X, and YouTube) have consistently demonstrated double-digit or triple-digit increases across all key performance indicators. When compared to the 2021-22 regular season, the total reach has expanded by 215% (+748,314,975 users), impressions have soared by 478% (+2,544,006,487), and video views have skyrocketed by 1,067% (+1,367,139,270). Engagement has also seen a substantial rise (+319%, or +57,595,385 interactions), while the overall follower base has grown by 80% (+2,130,579 new subscribers).
Finally, attendance at Euroleague regular season games has reached unprecedented levels, setting a new historical record with 3,251,706 spectators in the arenas, averaging 8,557 spectators per game. This represents an increase of 232,652 fans compared to the previous season, a progression of 8%. This record could have been even higher, as several clubs (the two from Tel Aviv and Dubai) had to reschedule their home games during the season, often with reduced capacity, with no spectators, or behind closed doors due to external circumstances.
According to BasketNews’ calculations, Panathinaikos has recorded the highest attendance to date, including playoffs, with 18,548 spectators. This is followed by Crvena Zvezda with 17,901 and Partizan with 15,280. ASVEL (7,537) is ranked 11th, Paris (7,046) is 12th, and Monaco (4,464) is 19th.